Trial graphics that are well-crafted can help attorneys make a powerful statement in the courtroom, enhancing the strength of their evidence presented.
At AM Patent Drawings & Graphics, we have helped many clients create powerful, storytelling imagery in the form of 3D modeling, animation, videography, large format boards, and PowerPoint presentations. In this blog post, we’ll discuss the importance of having strong visuals on your side in a trial and some of the graphic solutions that can best serve your needs.
Graphics can benefit your case
The old adage that a picture is worth a thousand words definitely rings true in the courtroom, after all, 70% of people are visual learners rather than auditory learners. Without knowing the specific learning style of each juror, it’s important to have a strategy that will speak to all of them.
Graphics can help you speak to a jury in a way that improves your chance of success. Is your case very complicated? By increasing comprehension through visual support, your credibility is raised and enhances optics in your favor. Trial graphics are an excellent way to help the jury retain information and offer clear takeaways with key points. Graphics are essential tools for successful courtroom trials.
3D modeling and animations
When it’s simply not feasible to recreate events, trial graphics in the form of 3D modeling and animation are indispensable in offering the jury a detailed look at how events unfolded in a case, often a deciding factor. For example, modeling can help show the damage incurred by a medical procedure, particularly helpful for jurors without a medical background.
For cases involving vehicular or industrial accidents, animations do an excellent job of showing location, movement, and speed. Animations can also slow down time, motion, or speed and aid in visualizing expert testimony for the jury.
An example of a trial graphic animation depicting a complex process
Infographics, charts, and large format boards
Sometimes the best way to summarize details is through a graph, diagram, or chart. By presenting these on large, foam-backed boards, jurors can easily view them in a courtroom and understand the information presented on them.
A highly effective type of trial graphic that has soared in popularity in recent years is the infographic – a visual designed to quickly inform and persuade the viewer. They are one of the most effective tools to have when presenting your case.
A well-crafted PowerPoint presentation, balanced between visuals and text, is a strong asset to have in your courtroom toolkit. Its versatility allows you to incorporate infographics, graphs, diagrams, and text along with video and other visual media.
Best practices for trial graphics
A PowerPoint presentation for use in patent litigation
The power of a well-designed graphic should have the ability to stand on its own. Be wary of adding too much text with your trial graphic that can detract from the main message. Sometimes less is more with a visual graphic.
Use the best quality graphics available. In the courtroom, there is a limited amount of time to state your argument. By using the highest quality images and materials, you will give the best impression about your client and your case.